KFC… Pothole Repair?
The Colonel has dropped the chicken and hit the pavement. KFC is paying for the repairs in exchange for a chalk stamping with the KFC logo and the phrase “re-freshed by KFC.” Now, I don’t put KFC and refreshing in the same sentence, but this ad campaign is pretty interesting.
The idea comes Cone, a Boston-based cause branding and corporate responsibility firm. The idea is to generate some goodwill among corporations in the current economic situation. Whatever it is, filling potholes is a good thing!
[Read] AdAge – Need a Pothole Filled in Your City? Call KFC.
