I’ve always thought that judging a person’s ability to be successful in Social media by their Klout score was misleading at best. There are a lot of different perspectives to evaluate this. The crux of the issue is what is that Klout score tied to. You could potentially have one candidate who has developed social [...]
I gave a talk about SEO for WordPress at WordCamp Columbus earlier today. I had a blast and learned a great deal about other topics in WordPress as well. The goal of this talk was to help the great content creators that use the WordPress platform to understand the basics of SEO. I covered where [...]
SEOmoz is an industry leader in tools for SEO tools. They provide an extensive lists of tools that allow you diagnose, track and dig into your site’s SEO efforts. This is the first part of a three part series of posts. Here’s a list of tools SEOmoz provides: Open Site Explorer SEO Tool Bar Trifecta [...]
I don’t travel often so if my experiences are typical of air travel then I have a hard time imagining spending more time on air planes. My first “really?” moment came when one of the people traveling with me asked for a blanket and was informed “blankets are for first class passengers only.” Seriously? Have [...]
Ciarán Norris posted “7 Things I Never Want To Read In Social Media Lists Again” and I have to take an issue with part of this list because it’s so vague that it’s the kind of garbage that Social Media experts pull up to give evidence of how awesome they are. I take issue with [...]
If you’re in internet marketing, metrics and data are your part life (or at least they should be.) Permit me to be overly buzzwordy, but using data driven decisions to increase ROI should be a goal. However, understand and interpreting data is what separates the good from bad decisions. In the fast paced world of [...]
It’s about the conversation – not the number of friends or followers. Social Media has become the buzz word of the day on the internet. Carrying websites like Facebook, Twitter, and MySpace and turning them to the glorious way for marketers to make money without spending money. It couldn�t be farther from the truth. For [...]
There have been a lot of social media efforts I’ve seen latley that just don’t cut it. It’s a really obvious problem that gets neglected when social media outlets become buzz words on the evening news. Usually it starts out something like this: Boss: Hey! I heard about this Tweety or Twitter or something like [...]
1. Nearby Tweets – http://nearbytweets.com/ Find people around you who are Tweeting. You might find a local celebrity or find out great local deal. Who knows, you might even get the scoop on a new position opening up by you. 2. Micro-RSS feed. Follow your favorite blogs and local news outlets to keep things in [...]
I’m not sure I buy into Jon Friedman’s approach to Facebook. He thinks Facebook (and Twitter) is for journalists because they can source people. Sure they can, and I can source Wikipedia for my term paper. The problem is that it just isn’t enough. I’d like a little more investigation from supposedly credited news papers [...]
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