Archive for 'Everything'

bingahoo

Bing Now Provides Organic Results for Yahoo!

Bing now controls results for Yahoo! – effectively the two search engines control about 28% of search traffic. What does this mean for search now? Click through to find out and leave your thoughts.

Twitter Conversation with United Airlines

United Airlines Misses The Point of Social Media and Customer Service

I don’t travel often so if my experiences are typical of air travel then I have a hard time imagining spending more time on air planes. My first “really?” moment came when one of the people traveling with me asked for a blanket and was informed “blankets are for first class passengers only.” Seriously? Have [...]

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SearchEngineLand, Social Media and B2B Marketing

Ciarán Norris posted “7 Things I Never Want To Read In Social Media Lists Again” and I have to take an issue with part of this list because it’s so vague that it’s the kind of garbage that Social Media experts pull up to give evidence of how awesome they are. I take issue with [...]

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SEO Basics: Avoiding ‘Click Here’

Anchor Text is a key tool in the SEO experts toolbelt. Search Engine Optimization experts believe that this is important because it gives relevance to a page in search engines.

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How Search Marketing Agencies Drive Meaningless Numbers

Search Marketing agencies can be a valuable resource when outsource SEO or PPC work. However, SEO agencies can be bad if they drive meaningless traffic or use unethical, black-hat techniques on your site.

Some SEO Strategies don’t pass the sniff test.

Three SEO Strategies That Stink

Bad Search Engine Optimization (SEO) strategies can seriously hurt web pages or drive meaningless traffic to a website cost it money in bandwidth and lost business.

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Gourmet Coffee SEO – Identifying SEO Strategy

How to identify a competitors Search Engine Optimization (SEO) strategy to better understand their target audience.

There’s more than one way to run a PPC campaign

Keeping PPC Costs Down for Small Business

How small businesses can use targeted and niche keywords to develop effective PPC campaigns to avoid high cost, low conversion campaigns with big corporate competition.

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Facebook Directing More Traffic Than Google – So What?

If you’re in internet marketing, metrics and data are your part life (or at least they should be.) Permit me to be overly buzzwordy, but using data driven decisions to increase ROI should be a goal. However, understand and interpreting data is what separates the good from bad decisions. In the fast paced world of [...]

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Google’s Nexus One and Mobile Advertising

It’s fairly obvious that Google and other companies see a future in mobile advertising. I must confess for as big of a phone geek as I am, I still remain skeptical. But when Google starts selling a physical device directly, something it has never done before, you know they are heavily invested in it. They [...]

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