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	<title>esmoretti.com</title>
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	<link>http://esmoretti.com/blog</link>
	<description>A blog about eMarketing and all things digital</description>
	<lastBuildDate>Tue, 16 Feb 2010 21:13:58 +0000</lastBuildDate>
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		<title>Facebook Directing More Traffic Than Google &#8211; So What?</title>
		<link>http://esmoretti.com/blog/2010/02/16/facebook-directing-more-traffic-than-google-so-what/</link>
		<comments>http://esmoretti.com/blog/2010/02/16/facebook-directing-more-traffic-than-google-so-what/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 21:13:58 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://esmoretti.com/blog/?p=334</guid>
		<description><![CDATA[If you&#8217;re in internet marketing, metrics and data are your part life (or at least they should be.) Permit me to be overly buzzwordy, but using data driven decisions to increase ROI should be a goal. However, understand and interpreting data is what separates the good from bad decisions. In the fast paced world of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Google&#8217;s Nexus One and Mobile Advertising</title>
		<link>http://esmoretti.com/blog/2010/01/08/googles-nexus-one-and-mobile-advertising/</link>
		<comments>http://esmoretti.com/blog/2010/01/08/googles-nexus-one-and-mobile-advertising/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 23:53:03 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://esmoretti.com/blog/?p=329</guid>
		<description><![CDATA[It&#8217;s fairly obvious that Google and other companies see a future in mobile advertising. I must confess for as big of a phone geek as I am, I still remain skeptical. But when Google starts selling a physical device directly, something it has never done before, you know they are heavily invested in it. They [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keywords in Titles: Toilet Paper Matters.</title>
		<link>http://esmoretti.com/blog/2009/10/13/keywords-in-titles-toilet-paper-matters/</link>
		<comments>http://esmoretti.com/blog/2009/10/13/keywords-in-titles-toilet-paper-matters/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 03:38:58 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://esmoretti.com/blog/?p=324</guid>
		<description><![CDATA[There are some really easy steps to improving search engine rankings that are often over looked. One of the big ones is actually putting keywords in your title. How often do you see a title that simply offers the brand name? Quite often! In fact, lets take the Pepsi challenge! Both Coke and Pepsi have [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Negative Keywords Save Money, Improve Conversion</title>
		<link>http://esmoretti.com/blog/2009/10/13/negative-keywords-save-money-improve-conversion/</link>
		<comments>http://esmoretti.com/blog/2009/10/13/negative-keywords-save-money-improve-conversion/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 00:37:26 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://esmoretti.com/blog/?p=319</guid>
		<description><![CDATA[If you run a pay-per-click campaign you are probably very concerned with how much money you spend per click. It should be a goal to target to your audience instead of just putting in a few keywords and setting a budget. To help PPC managers achieve targeting most PPC programs allow for &#8216;negative keywords.&#8217; That [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Social Media &#8216;Experts&#8217; Don&#8217;t Get It</title>
		<link>http://esmoretti.com/blog/2009/06/16/social-media-experts-dont-get-it/</link>
		<comments>http://esmoretti.com/blog/2009/06/16/social-media-experts-dont-get-it/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 16:22:18 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://esmoretti.com/blog/?p=311</guid>
		<description><![CDATA[It&#8217;s about the conversation &#8211; not the number of friends or followers.
Social Media has become the buzz word of the day on the internet. Carrying websites like Facebook, Twitter, and MySpace and turning them to the glorious way for marketers to make money without spending money. It couldn’t be farther from the truth. For one, [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Minimalist&#8217;s Mobile Office</title>
		<link>http://esmoretti.com/blog/2009/06/13/the-minimalists-mobile-office/</link>
		<comments>http://esmoretti.com/blog/2009/06/13/the-minimalists-mobile-office/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 23:42:56 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://esmoretti.com/blog/?p=299</guid>
		<description><![CDATA[This isn&#8217;t quite the minimalist’s mobile office, I could do without a few things but the goal was to travel light. Working full time, and being a student as well as keeping up with things on the go can require a lot of crap. Carrying a 15 inch laptop and a few text books around [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Makes No Sense</title>
		<link>http://esmoretti.com/blog/2009/06/10/google-makes-no-sense/</link>
		<comments>http://esmoretti.com/blog/2009/06/10/google-makes-no-sense/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 22:53:05 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Understanding Web Standards]]></category>

		<guid isPermaLink="false">http://esmoretti.com/blog/?p=291</guid>
		<description><![CDATA[I thought I was doing a good thing. I appeased the mighty Google god; I listened to Matt Cutts; I made W3C-compliant pages. But Google hates me for listening just as much as they would hate me if I disobeyed all the rules. Either way, what it amounts to is that I can’t try to [...]]]></description>
		<wfw:commentRss>http://esmoretti.com/blog/2009/06/10/google-makes-no-sense/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Social Media Efforts Are Wasting Your Time</title>
		<link>http://esmoretti.com/blog/2009/04/25/when-social-media-efforts-are-wasting-your-time/</link>
		<comments>http://esmoretti.com/blog/2009/04/25/when-social-media-efforts-are-wasting-your-time/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 00:40:20 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://esmoretti.com/blog/?p=287</guid>
		<description><![CDATA[There have been a lot of social media efforts I&#8217;ve seen latley that just don&#8217;t cut it. It&#8217;s a really obvious problem that gets neglected when social media outlets become buzz words on the evening news. Usually it starts out something like this:
Boss: Hey! I heard about this Tweety or Twitter or something like that [...]]]></description>
		<wfw:commentRss>http://esmoretti.com/blog/2009/04/25/when-social-media-efforts-are-wasting-your-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time Warner Wants To Cap Your Bandwidth</title>
		<link>http://esmoretti.com/blog/2009/04/15/time-warner-wants-to-cap-your-bandwidth/</link>
		<comments>http://esmoretti.com/blog/2009/04/15/time-warner-wants-to-cap-your-bandwidth/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 16:12:46 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[metrics]]></category>

		<guid isPermaLink="false">http://esmoretti.com/blog/?p=281</guid>
		<description><![CDATA[Time Warner just doesn’t get it. Recently, the cable and internet provider announced it’s tiered data plans. The base price on which bandwidth you want. For $15 you get a 1GB bandwidth. If  stream more than 3 hours of video a month, you will quickly reach that limit. Ultimately, you will be paying $150 [...]]]></description>
		<wfw:commentRss>http://esmoretti.com/blog/2009/04/15/time-warner-wants-to-cap-your-bandwidth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adjusting Depth of Field with F-Stop</title>
		<link>http://esmoretti.com/blog/2009/04/06/adjusting-depth-of-field-with-f-stop/</link>
		<comments>http://esmoretti.com/blog/2009/04/06/adjusting-depth-of-field-with-f-stop/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 18:38:12 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://esmoretti.com/blog/?p=276</guid>
		<description><![CDATA[This is a repost of material I have written from other blogs, but I pass it along again to reach a new audience and pass along information
Ok, I&#8217;ll admit it. I&#8217;m not a professional photographer, but I&#8217;m going to blog like one one the internet. Or at least make an honest attempt. F-Stop, sometimes called [...]]]></description>
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		<slash:comments>0</slash:comments>
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