esmoretti.com

The following is an excerpt from coursework I did analyzing and explain Search Engine Marketing and Web Metrics. The report analyzes and makes suggestions about one of eBay’s competitors, Amazon.com, based on observations, and should be taken at face value. It is meant to be an example of possibilities.

Amazon.com Homepage

Amazon, one of eBay’s global competitors has been in business just a little bit longer than eBay. Started in 1995 by Jeff Bezos and two other friends in his garage, Amazon has become an incredibly large company, reaching sales of almost $150 million by 1997 (Rivlin, 2005). Originally concentrating on books, Amazon has managed to branch out into many other products and even launched its own product, the Kindle, a reader for electronic books. (Stone, 2008),

Amazon’s history has been a mixed one, while having incredibly large sales figures and grown at an enormous rate, they didn’t turn a profit until 2003 (Rivlin, 2005). It wasn’t in Jeff Bezo’s plan to have a profit on the first year of operations though, the founders expected not to turn a profit for 4-5 years. (Stone, 2008), It managed however, to turn a profit and remain in business in a time when the dot com bubble was bursting and companies were going under.

Amazon has moved from selling books, to selling all kinds of items, and to enabling users to make sales for themselves. Amazon has also purchased other companies like IMDb (Bloom, 2008), or the Internet Movie Database. It would seem though that its core product has been books. Though the Internet age has been changing the printed media industry, Amazon isn’t resting on solid sales of these items to last forever. The forward looking company has its e-Reader the Kindle. According to Amazon’s web page on the Kindle, the e-Reader can wirelessly download and purchase books with many titles being available for $9.99.
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