As I have pointed out before, one of the best things about marketing on the internet is the ability to watch the results of ads and to see what is working and what isn’t. However, as Andy Atherton at Advertising Age has pointed out, that’s really not the big selling point anymore. It’s not very [...]
The following is an excerpt from coursework I did analyzing and explain Search Engine Marketing and Web Metrics. The report analyzes and makes suggestions about one of eBay’s competitors, Amazon.com, based on observations, and should be taken at face value. It is meant to be an example of possibilities. Amazon, one of eBay’s global competitors [...]
Facebook changed its Terms of Service (ToS) last week. Not surprisingly, Zuckerberg says Facebook has rights to your data. Guess who gave them those rights? You. Zuckerberg’s logic is that in order for you to control who sees your Facebook data, you have to give rights to Facebook, who controls the privacy management to other [...]
Nobody thinks Porsche’s are cheap. By and large to most people in this economy, they aren’t. What Porsche has been fighting is the notion that they are unimaginably so expensive. A notion that might be over emphasized by the fact that most of the 911 models come in over $90,000. But what Porsche did was [...]
When you’re starting a site and trying to get noticed there are a few tips you can use to get yourself noticed other than just buying a domain and getting started. First things first, content is king. Especially if you are a blog. Write often, write smart, and stick to your niche. I’m going to [...]
Although I keep waiting for MySpace to die out, it’s quite frankly just too big of a money maker. MySpace made an estimated $1 billion in ad revenues in 2008. A figure that’s not crazy considering that any given day the MySpace homepage is festooned with some movie or album dropping that week. Still, there [...]
I have a confession, I’ve become a twitter-aholic. If you’re one of the few people who hasn’t heard of it, Twitter is what is referd to as “micro-bloggingI can honestly say I never saw the point until I just started doing it for fun. But there is a lot of value in it. I know [...]
The web and interactive media has changed a lot of things for marketers. The biggest difference between marketing and eMarketing is the move from “push” to “pull.” Traditionally, advertising worked on the principal of marketers promoting by creating newspaper ads, tv commercials, radio spots, and so on. These are push mechanisms, meaning it is a [...]
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