Three SEO Strategies That Stink
Bad Search Engine Optimization (SEO) strategies can seriously hurt web pages or drive meaningless traffic to a website cost it money in bandwidth and lost business.
Tag Archives: marketing
Gourmet Coffee SEO – Identifying SEO Strategy
How to identify a competitors Search Engine Optimization (SEO) strategy to better understand their target audience.
Keywords in Titles: Toilet Paper Matters.
There are some really easy steps to improving search engine rankings that are often over looked. One of the big ones is actually putting keywords in your title. How often do you see a title that simply offers the brand name? Quite often! In fact, lets take the Pepsi challenge! Both Coke and Pepsi have [...]
Negative Keywords Save Money, Improve Conversion
If you run a pay-per-click campaign you are probably very concerned with how much money you spend per click. It should be a goal to target to your audience instead of just putting in a few keywords and setting a budget. To help PPC managers achieve targeting most PPC programs allow for ‘negative keywords.’ That [...]
Social Media ‘Experts’ Don’t Get It
It’s about the conversation – not the number of friends or followers. Social Media has become the buzz word of the day on the internet. Carrying websites like Facebook, Twitter, and MySpace and turning them to the glorious way for marketers to make money without spending money. It couldn’t be farther from the truth. For [...]
When Social Media Efforts Are Wasting Your Time
There have been a lot of social media efforts I’ve seen latley that just don’t cut it. It’s a really obvious problem that gets neglected when social media outlets become buzz words on the evening news. Usually it starts out something like this: Boss: Hey! I heard about this Tweety or Twitter or something like [...]
Time Warner Wants To Cap Your Bandwidth
Time Warner just doesn’t get it. Recently, the cable and internet provider announced it’s tiered data plans. The base price on which bandwidth you want. For $15 you get a 1GB bandwidth. If stream more than 3 hours of video a month, you will quickly reach that limit. Ultimately, you will be paying $150 a [...]
KFC… Pothole Repair?
The Colonel has dropped the chicken and hit the pavement. KFC is paying for the repairs in exchange for a chalk stamping with the KFC logo and the phrase “re-freshed by KFC.” Now, I don’t put KFC and refreshing in the same sentence, but this ad campaign is pretty interesting. The idea comes Cone, a [...]
5 Ways To Gain Twitter Followers
There’s a few reasons why you want people to follow you on Twitter. The first and most vain reason is that it gives you the impression people care about you. That may or may not be true, but there are genuinely valid reasons. Among them is increasing brand awareness, either the company you work for [...]
The Shift in Marketing Motivation and Medium
As I have pointed out before, one of the best things about marketing on the internet is the ability to watch the results of ads and to see what is working and what isn’t. However, as Andy Atherton at Advertising Age has pointed out, that’s really not the big selling point anymore. It’s not very [...]
