If you’re in internet marketing, metrics and data are your part life (or at least they should be.) Permit me to be overly buzzwordy, but using data driven decisions to increase ROI should be a goal. However, understand and interpreting data is what separates the good from bad decisions. In the fast paced world of [...]
If you run a pay-per-click campaign you are probably very concerned with how much money you spend per click. It should be a goal to target to your audience instead of just putting in a few keywords and setting a budget. To help PPC managers achieve targeting most PPC programs allow for ‘negative keywords.’ That [...]
I thought I was doing a good thing. I appeased the mighty Google god; I listened to Matt Cutts; I made W3C-compliant pages. But Google hates me for listening just as much as they would hate me if I disobeyed all the rules. Either way, what it amounts to is that I can’t try to [...]
Time Warner just doesn’t get it. Recently, the cable and internet provider announced it’s tiered data plans. The base price on which bandwidth you want. For $15 you get a 1GB bandwidth. If stream more than 3 hours of video a month, you will quickly reach that limit. Ultimately, you will be paying $150 a [...]
As I have pointed out before, one of the best things about marketing on the internet is the ability to watch the results of ads and to see what is working and what isn’t. However, as Andy Atherton at Advertising Age has pointed out, that’s really not the big selling point anymore. It’s not very [...]
The following is an excerpt from coursework I did analyzing and explain Search Engine Marketing and Web Metrics. The report analyzes and makes suggestions about one of eBay’s competitors, Amazon.com, based on observations, and should be taken at face value. It is meant to be an example of possibilities. Amazon, one of eBay’s global competitors [...]
Nobody thinks Porsche’s are cheap. By and large to most people in this economy, they aren’t. What Porsche has been fighting is the notion that they are unimaginably so expensive. A notion that might be over emphasized by the fact that most of the 911 models come in over $90,000. But what Porsche did was [...]
There are some basic things that most eMarketers pay attention to when watching the metrics and analytics of a website. I’m going to talk about a few today and try to add a few each week. You will be able to follow the metrics by monitoring the “metrics” tag. This week I would like to [...]
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