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> <channel><title>esmoretti.com &#187; mobile</title> <atom:link href="http://esmoretti.com/blog/tag/mobile/feed/" rel="self" type="application/rss+xml" /><link>http://esmoretti.com/blog</link> <description>A blog about SEO, PPC and Social Media Marketing</description> <lastBuildDate>Wed, 27 Jul 2011 17:06:54 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.2</generator> <item><title>The Minimalist&#8217;s Mobile Office</title><link>http://esmoretti.com/blog/the-minimalists-mobile-office/</link> <comments>http://esmoretti.com/blog/the-minimalists-mobile-office/#comments</comments> <pubDate>Sat, 13 Jun 2009 23:42:56 +0000</pubDate> <dc:creator>emor8t</dc:creator> <category><![CDATA[Everything]]></category> <category><![CDATA[HP]]></category> <category><![CDATA[mobile]]></category> <guid
isPermaLink="false">http://esmoretti.com/blog/?p=299</guid> <description><![CDATA[This isn&#8217;t quite the minimalists mobile office, I could do without a few things but the goal was to travel light. Working full time, and being a student as well as keeping up with things on the go can require a lot of crap. Carrying a 15 inch laptop and a few text books around [...]]]></description> <content:encoded><![CDATA[<div
class="tweetmeme_button" style="float: right; margin-left: 10px;"> <a
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/> </a></div><p>This isn&#8217;t quite the minimalists mobile office, I could do without a few things but the goal was to travel light. Working full time, and being a student as well as keeping up with things on the go can require a lot of crap. Carrying a 15 inch laptop and a few text books around everyday gets old so I invested in the netbook phenomena.</p><p>The Netbook</p><div
id="attachment_302" class="wp-caption aligncenter" style="width: 310px"><a
href="http://esmoretti.com/new-blog/wp-content/uploads/2009/06/img_4724.jpg"><img
class="size-medium wp-image-302" title="img_4724" src="http://esmoretti.com/blog/wp-content/uploads/2009/06/img_4724-300x199.jpg" alt="Netbook, G1 and Mouse" width="300" height="199" /></a><p
class="wp-caption-text">Netbook, G1 and Mouse</p></div><p>I wanted to get something that offered a little but more build quality than some of the Acer/MSI machines that I saw at the local electronics store so I did some research and came up with the <a
href="http://h10010.www1.hp.com/wwpc/us/en/sm/WF06b/321957-321957-64295-3841267-3955550-3872994-3872996-3950521.html">HP mini 2140</a>. Like most netbooks it sports the 1.6ghz Atom processor and chipset. I ordered mine with 1gb of memory, the 160 HD, the HD Screen (1366&#215;768) and 6-cell battery. This preconfigured model runs around $480 but your shipping and sales tax will probably add another $50 or so.</p><p>The screen is very bright and clear, and unlike some netbook screens where the resolution is 1024&#215;600 or 1024&#215;576, the high-res screen doesn&#8217;t cut back on any typical viewing problems. It is a glassy screen but it is also capable of being VERY bright so my outdoor useage hasn&#8217;t been incredibly hampered. While I like high-res screens some people might find the text to be too small. It does cut down to 800&#215;600 without too much distortion if you find that 1366&#215;768 is too much for you while still offering more horizontal resolution than it&#8217;s HP counterpart, the Mini 1000.<br
/> <span
id="more-299"></span><br
/> The build quality on the 2140 is fantastic. It&#8217;s a fairly sturdy machine with an aluminum finish, which unlike most netbooks is pretty scratch and finger print resistant. The black outline around the screen combined with the aluminum is very Mac-esque. Where this machine starts to look un Mac-like is the hinge. Don&#8217;t get me wrong the hinges are very story and work well &#8211; but they break up the lines on the machine enough to give it full marks for visual design. A nit-picky observation for sure that should not really detract anyone from buying this machine.</p><div
id="attachment_305" class="wp-caption aligncenter" style="width: 310px"><a
href="http://esmoretti.com/new-blog/wp-content/uploads/2009/06/img_4726.jpg"><img
class="size-medium wp-image-305" title="img_4726" src="http://esmoretti.com/blog/wp-content/uploads/2009/06/img_4726-300x199.jpg" alt="The HP Mini 2140 Keyboard." width="300" height="199" /></a><p
class="wp-caption-text">The HP Mini 2140 Keyboard.</p></div><p>HP brags about this keyboard being 92% regular size &#8211; sort of. While most of the keys are fairly easy to type on, but the directional keys and some other keys really get lost in the shuffle. The most annoying thing about the keyboard in my observations are the &#8216;pg up&#8217; and &#8216;pg dn&#8217; keys. Normally these keys get their own key but in effort to save space HP moved them to the directional pad and requires you to use the &#8216;fn&#8217; key to access them. This really only gets annoying when you are scrolling through documents or web pages and you forgot your mouse.</p><p>After having the machine for about a week I noted some clicks with the hard drive and my battery life dropped from 6-7 hours down to a max of 5 hours. I contacted HP support and after a few days of emails back and forth they over nighted me a new hard drive. I was pretty impressed that they sent me one at 7pm and 10:30 the next day I had a new hard drive. However, Windows was not pre-installed and so I had to track down an external DVD drive to completely reinstall XP and all my software. I&#8217;m not sure just yet if this seems to be the cause of my mysterious battery life loss just yet. It doesn&#8217;t seem to be a issue with other 2140&#8242;s just yet, but I will note that I took out a Fujitsu hard drive and replaced it with a Hitachi. I&#8217;m not sure if that&#8217;s a good thing or a bad thing. My preference for hard drives has been Seagate for the past 3 years because I have five of them running almost all the time without failure for an average of 2 years. It&#8217;s good to point out that changing the hard drive and RAM on this machine is a breeze for even the most novice of computer users. Simply take the battery out, remove the three screws holding the keyboard in place and remove the keyboard. Voila &#8211; there&#8217;s the RAM and hard drive.</p><p>The Trackpad</p><p>It&#8217;s a netbook &#8211; the trackpads usually suck. The HP 2140 is no exception. Most people complain that the left and right buttons are on the side but it doesn&#8217;t bother me. In fact it is handy for the left button, but the right button is still awkward. The real problem isn&#8217;t the button placement but just the fact that it is two darn small. The HP trackpad also offers a scroll pad but it is very finicky to get working.</p><p>As a gift, I received a <a
href="http://www.newegg.com/Product/ProductList.aspx?Submit=ENE&amp;DEPA=0&amp;Order=BESTMATCH&amp;Description=wenger&amp;x=0&amp;y=0??">Microsoft Mobile &#8217;5000&#8242; mouse</a>, this bluetooth mouse is a must have for anyone with a bluetooth-equipped netbook. It&#8217;s small and fairly ergonomic but improves productivity so much it&#8217;s worth the space in your bag.</p><div
id="attachment_301" class="wp-caption aligncenter" style="width: 310px"><a
href="http://esmoretti.com/new-blog/wp-content/uploads/2009/06/img_4719.jpg"><img
class="size-medium wp-image-301" title="img_4719" src="http://esmoretti.com/blog/wp-content/uploads/2009/06/img_4719-300x199.jpg" alt="Netbook and Microsoft Mouse 5000" width="300" height="199" /></a><p
class="wp-caption-text">Netbook and Microsoft Mouse 5000</p></div><p>The Messenger Bag</p><p>Because I don&#8217;t have the 8lb desktop replacement laptop anymore I decided to downgrade the bag as well. I realized that I don&#8217;t need to carry my books to work any more so I didn&#8217;t need the extra space and bulk to carry books. However, I did need more than a sleeve to carry around a notepad, graphic calculator and various other things like cables and pens. I found a deal on a <a
href="http://www.newegg.com/Product/Product.aspx?Item=N82E16834996908">Wenger  &#8216;Impulse&#8217; bag</a> that fit the bill. Although it fits up to a 15.4in laptop it comes with some partitions that allow you keep the netbook in place. It also comes with a small bag which I put the charger in to pad the netbook in even more. The only thing I didn&#8217;t like was th straps to keep the book in seemed a little rough and might scratch some finishes. The temporary solution to this was to use a t-shirt sleeve to place over the strap to prevent scratching.</p><p>The Smartphone</p><p>I personally have a T-Mobile G1. I&#8217;ve had it about 3 months and I have no real complaints about it. I previously had a Blackberry and I can recommend those as well &#8211; just not the Storm. You can read my impressions of both in <a
href="http://esmoretti.com/blog/2009/02/25/android-vs-blackberry/">Android VS. Blackberry.</a> I&#8217;d be interested in the Bold if it weren&#8217;t tied to the AT&amp;T network which I have never been impressed with. From what I see from the Palm Pre it appears to be a good phone as well, and I&#8217;ve had better luck with Sprint than AT&amp;T. My biggest gripe about the G1 and T-Mobile is not being able to tether my phone and netbook for internet access. While the G1 browser is alot better than some of the other smartphones there are just sometimes a laptop makes for better use. The 1.5 &#8216;Cupcake&#8217; update did provide a hugh boost in performance from my usage. The menus were a little slow in operation and the battery life was terrible but I have seen marked improvements in both areas.</p><p>The end result is that I shaved about 10-15lbs off my daily gear. Between changing the equipment I used and cutting out things I didn&#8217;t need I&#8217;m sure my back thanks me. I did need a new laptop so don&#8217;t have an unused laptop sitting at home. But if you&#8217;re in the market to get mobile, I did all this for far less than $1,000 (mobile phone bill not included) which is less than some people spend on a new laptop alone. It has helped my productivity on the go increase by giving me more battery life and less weight and bulk to carry around. I don&#8217;t have quite the processing power or space I used to, but I don&#8217;t miss it.</p><div
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href="http://esmoretti.com/blog/android-vs-blackberry/" rel="bookmark" class="crp_title">Android VS. Blackberry</a></li><li><a
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href="http://esmoretti.com/blog/5-tips-for-cable-management/" rel="bookmark" class="crp_title">5 Tips for Cable Management</a></li></ul></div>]]></content:encoded> <wfw:commentRss>http://esmoretti.com/blog/the-minimalists-mobile-office/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Five Must Have Application For Android</title><link>http://esmoretti.com/blog/five-must-have-application-for-android/</link> <comments>http://esmoretti.com/blog/five-must-have-application-for-android/#comments</comments> <pubDate>Wed, 04 Mar 2009 12:26:49 +0000</pubDate> <dc:creator>emor8t</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[mobile]]></category> <category><![CDATA[twitter]]></category> <guid
isPermaLink="false">http://esmoretti.com/blog/?p=231</guid> <description><![CDATA[Twidroid: If you&#8217;re a twitter&#8217;er and you&#8217;re in love with your T-Mobile G1, there is no better Twitter Application than Twidroid. Although the name might take a little tongue twisting to get out the program rocks. It allows you to upload geo-tagged photos and customize how frequently you want to check for updates, or even [...]]]></description> <content:encoded><![CDATA[<div
class="tweetmeme_button" style="float: right; margin-left: 10px;"> <a
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/> </a></div><p><div
id="attachment_209" class="wp-caption aligncenter" style="width: 610px"><a
href="http://esmoretti.com/new-blog/wp-content/uploads/2009/02/img_4565.jpg"><img
src="http://esmoretti.com/new-blog/wp-content/uploads/2009/02/img_4565.jpg" alt="T-Mobile G1" title="img_4565" width="600" height="550" class="size-full wp-image-209" /></a><p
class="wp-caption-text">T-Mobile G1</p></div><br
/> <strong>Twidroid:</strong> If you&#8217;re a twitter&#8217;er and you&#8217;re in love with your T-Mobile G1, there is no better Twitter Application than Twidroid. Although the name might take a little tongue twisting to get out the program rocks. It allows you to upload geo-tagged photos and customize how frequently you want to check for updates, or even on demand. This is actually crucial because the G1 isn&#8217;t exactly what you would call long on battery life.</p><p><strong>The Weather Channel: </strong>Waiting for summer is brutal. The Weather Channel app lets you check weather in multiple locations so, since it&#8217;s 30 degrees and snowing here, I can at least pretend I&#8217;m in Hawaii. The application also loads radar maps so you can prepare for the snow and rain. A frequent worry if you&#8217;re in Ohio this time of year.</p><p><strong>SnapPhoto:</strong> The G1 camera is&#8230;. horrid. If it isn&#8217;t a bright sunny day, it usually isn&#8217;t worth trying to take a picture, until SnapPhoto. SnapPhoto offers a plethora of customization and filters. The biggest helper for non-fuzzy photo taking is the stabilization feature. It uses the G1&#8242;s accelerometer to judge when the most stable time to take the picture is.</p><p><strong>GPS Status</strong>: Nothings more frustrating than watching the GPS satellite icon blink&#8230; and blink&#8230; and blink. THe GPS Status program shows you how many satellites you&#8217;re connected to, the speed you&#8217;re moving, latitude and longitude and more. Quite a handy application.</p><p><strong>Shop Savvy</strong>: We&#8217;ve all been there, tempted to buy this or that but wondering if you could get it somewhere else cheaper. Shop Savvy lets you scan items using the camera and bar code, searches local stores and the web for the product and even gives you reviews. Never over pay again. The only catch is that most smaller products aren&#8217;t really in there.</p><div
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href="http://esmoretti.com/blog/five-useful-ways-to-use-twitter/" rel="bookmark"><img
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href="http://esmoretti.com/blog/five-useful-ways-to-use-twitter/" rel="bookmark" class="crp_title">Five Useful Ways to Use Twitter</a></li></ul></div>]]></content:encoded> <wfw:commentRss>http://esmoretti.com/blog/five-must-have-application-for-android/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The Return of the 800&#215;600 Standard?</title><link>http://esmoretti.com/blog/the-return-of-the-800x600-standard/</link> <comments>http://esmoretti.com/blog/the-return-of-the-800x600-standard/#comments</comments> <pubDate>Mon, 02 Mar 2009 18:57:10 +0000</pubDate> <dc:creator>emor8t</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[mobile]]></category> <category><![CDATA[Understanding Web Standards]]></category> <guid
isPermaLink="false">http://esmoretti.com/blog/?p=220</guid> <description><![CDATA[For as long as I can remember I was told to design for 800&#215;600 resolution monitors. As time went on it generally seemed to move up to 1024&#215;768. Now two things have come a long that could make change back to good old 800&#215;600: Netbooks and Smartphones. Smartphones have come along way, now with phones [...]]]></description> <content:encoded><![CDATA[<div
class="tweetmeme_button" style="float: right; margin-left: 10px;"> <a
href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fesmoretti.com%2Fblog%2Fthe-return-of-the-800x600-standard%2F"><br
/> <img
src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fesmoretti.com%2Fblog%2Fthe-return-of-the-800x600-standard%2F&amp;source=emor8t&amp;style=normal&amp;hashtags=mobile,Understanding+Web+Standards&amp;b=2" height="61" width="50" /><br
/> </a></div><p>For as long as I can remember I was told to design for 800&#215;600 resolution monitors. As time went on it generally seemed to move up to 1024&#215;768. Now two things have come a long that could make change back to good old 800&#215;600: Netbooks and Smartphones. Smartphones have come along way, now with phones like the Apple iPhone and T-Mobile G1 there is full Internet browsing but with smaller resolutions than even 800&#215;600. Netbooks have been extremely popular lately but also focus on small resolutions like 1024×600. With screens sticking around the 9-10&#8243; range they aren&#8217;t exactly easy reading. The key point with both these devices is that they are supposed to be mobile. Why is that a big point? Because of navigation. Users don&#8217;t want to have to pan significantly to have to read even a small amount of text. Although it is a lot easier with touchscreen devices, trackpad navigation has never been ergonomic. It&#8217;s just clumsy.</p><p>Fine, you think, we have mobile sites that fit this problem. You&#8217;d be right, but there is a catch to that as well. Consider the rapid development of both netbooks and smartphones. Where will these devices been in 6 months? A year? It&#8217;s not inconceivable that both will see a moderate gain in resolution putting them much closer to their larger counterparts. Which begs the question, with a line so blurred, why maintain two sites? Start shrinking larger web pages a bit and just maintain one. In other words, go back to 800&#215;600.</p><div
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href="http://esmoretti.com/blog/google-latitude-spy-on-your-friends/" rel="bookmark" class="crp_title">Google Latitude: Spy on your friends!</a></li><li><a
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isPermaLink="false">http://esmoretti.com/blog/?p=143</guid> <description><![CDATA[Nobody thinks Porsche&#8217;s are cheap. By and large to most people in this economy, they aren&#8217;t. What Porsche has been fighting is the notion that they are unimaginably so expensive. A notion that might be over emphasized by the fact that most of the 911 models come in over $90,000. But what Porsche did was [...]]]></description> <content:encoded><![CDATA[<div
class="tweetmeme_button" style="float: right; margin-left: 10px;"> <a
href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fesmoretti.com%2Fblog%2Fsuprise-win-for-porsche-with-mobile-ads%2F"><br
/> <img
src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fesmoretti.com%2Fblog%2Fsuprise-win-for-porsche-with-mobile-ads%2F&amp;source=emor8t&amp;style=normal&amp;hashtags=eMarketing,metrics,mobile&amp;b=2" height="61" width="50" /><br
/> </a></div><p><a
href="http://en.wikipedia.org/wiki/Porsche"><img
src="http://esmoretti.com/new-blog/wp-content/uploads/2009/02/porsche575.jpg" alt="Porsche 911" title="porsche575"  class="size-full wp-image-153" /></a>Nobody thinks Porsche&#8217;s are cheap. By and large to most people in this economy, they aren&#8217;t. What Porsche has been fighting is the notion that they are unimaginably so expensive. A notion that might be over emphasized by the fact that most of the 911 models come in over $90,000. <br/><br/>But what Porsche did was target mobile phone users, typically young and tech savvy users with ads on Weather.com and various Yahoo sites. The result? 22% of Porsches ad generated traffic was from mobile ads.<br/><br/>At least in terms of metrics it was a success.Where the metrics show is in the click-through rate. It averaged 6 times higher than Porsche&#8217;s non-mobile efforts. Personally, generating significant click through rates for ANY mobile campaign is grounds for celebration.</p><p>What do the mobile results mean though?<br
/> <span
id="more-143"></span></p><blockquote><p>The campaign, which targeted smartphone users on Weather.com and Yahoo properties including news, finance and sports, represented about 10% of the total digital budget, which allocated 70% to online display ads and 20% to search. The cost-per-click was up to four times less compared with online. Mr. Pryor said one reason search did not yield better results may be because Porsche is an aspirational brand and some may be seeking it out as they&#8217;re randomly surfing. The buying intent of mobile users seeking out Porsche, on the other hand, tends to be more immediate.</p></blockquote><p>Simply put, it costs Porsche lest and potentially generates better results to advertise on mobile sites. David Pryor, Porsche Cars North America&#8217;s VP-marketing also noted that the traffic volume spiked on weakens, suggesting to him that buyers were out shopping for cars and doing research.</p><p>Advertising Age: <a
href="http://adage.com/digital/article?article_id=134360">Mobile Effort Gets More to Say &#8216;I Can&#8217; Purchase a Porsche</a></p><div
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