SEO Basics: Avoiding ‘Click Here’
Anchor Text is a key tool in the SEO experts toolbelt. Search Engine Optimization experts believe that this is important because it gives relevance to a page in search engines.
Tag Archives: SEO
How Search Marketing Agencies Drive Meaningless Numbers
Search Marketing agencies can be a valuable resource when outsource SEO or PPC work. However, SEO agencies can be bad if they drive meaningless traffic or use unethical, black-hat techniques on your site.
Three SEO Strategies That Stink
Bad Search Engine Optimization (SEO) strategies can seriously hurt web pages or drive meaningless traffic to a website cost it money in bandwidth and lost business.
Gourmet Coffee SEO – Identifying SEO Strategy
How to identify a competitors Search Engine Optimization (SEO) strategy to better understand their target audience.
Facebook Directing More Traffic Than Google – So What?
If you’re in internet marketing, metrics and data are your part life (or at least they should be.) Permit me to be overly buzzwordy, but using data driven decisions to increase ROI should be a goal. However, understand and interpreting data is what separates the good from bad decisions. In the fast paced world of [...]
Keywords in Titles: Toilet Paper Matters.
There are some really easy steps to improving search engine rankings that are often over looked. One of the big ones is actually putting keywords in your title. How often do you see a title that simply offers the brand name? Quite often! In fact, lets take the Pepsi challenge! Both Coke and Pepsi have [...]
Negative Keywords Save Money, Improve Conversion
If you run a pay-per-click campaign you are probably very concerned with how much money you spend per click. It should be a goal to target to your audience instead of just putting in a few keywords and setting a budget. To help PPC managers achieve targeting most PPC programs allow for ‘negative keywords.’ That [...]
W3C Guidelines & Why You Should Follow Them.
Chances are that if you’ve taken a few courses are been employed to design a website for a decent size organization that you’ve heard about the World Wide Web Consortium. The W3C is ” an international consortium where Member organizations, a full-time staff, and the public work together to develop Web standards.” The W3C provides [...]
