Ciarán Norris posted “7 Things I Never Want To Read In Social Media Lists Again” and I have to take an issue with part of this list because it’s so vague that it’s the kind of garbage that Social Media experts pull up to give evidence of how awesome they are. I take issue with [...]
If you’re in internet marketing, metrics and data are your part life (or at least they should be.) Permit me to be overly buzzwordy, but using data driven decisions to increase ROI should be a goal. However, understand and interpreting data is what separates the good from bad decisions. In the fast paced world of [...]
It’s about the conversation – not the number of friends or followers. Social Media has become the buzz word of the day on the internet. Carrying websites like Facebook, Twitter, and MySpace and turning them to the glorious way for marketers to make money without spending money. It couldn’t be farther from the truth. For [...]
There have been a lot of social media efforts I’ve seen latley that just don’t cut it. It’s a really obvious problem that gets neglected when social media outlets become buzz words on the evening news. Usually it starts out something like this: Boss: Hey! I heard about this Tweety or Twitter or something like [...]
I’m not sure I buy into Jon Friedman’s approach to Facebook. He thinks Facebook (and Twitter) is for journalists because they can source people. Sure they can, and I can source Wikipedia for my term paper. The problem is that it just isn’t enough. I’d like a little more investigation from supposedly credited news papers [...]
In the past month or so at least 4 executives have branched out from both Google and MySpace. If you know what it’s like to work at Google you have to wonder what they are thinking. Apparently, it’s that they think they can do social networking better. Most recently, three executives from MySpace, including Amit [...]
To the non-corporate user (IE, most of us) the most noticeable changes will come in the form of the visuals. Both the Facebook “homepage” and corporate pages are changing to become more personable. Now those pages that you are a fan of will look less corporate and more like your buddy. Also good news for [...]
There’s a few reasons why you want people to follow you on Twitter. The first and most vain reason is that it gives you the impression people care about you. That may or may not be true, but there are genuinely valid reasons. Among them is increasing brand awareness, either the company you work for [...]
Yesterday I wrote about Facebook changing its ToS, and how it made people a little upset. This morning I woke up to this message on Facebook: Over the past few days, we have received a lot of feedback about the new terms we posted two weeks ago. Because of this response, we have decided to [...]
Facebook changed its Terms of Service (ToS) last week. Not surprisingly, Zuckerberg says Facebook has rights to your data. Guess who gave them those rights? You. Zuckerberg’s logic is that in order for you to control who sees your Facebook data, you have to give rights to Facebook, who controls the privacy management to other [...]
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